1. Visit your Posts page
Visit the Posts page here: https://yourportalname.campusesp.com/admin/posts. You can also get here by navigating to Content-->Posts.
2. Add a new post
Click Add New Post in the top right corner of your screen.
3. Enter your basic post details
Enter the basic details for your post. You'll want to include...
- Post headline
- Date/time the post will enter the parent newsfeed
- Audience (communities)
- Photo or YouTube video
- Content!
3a. PRO TIP: Date and time
Remember, most portals have a 24-hour approval window in which a post must be approved before hitting the parent newsfeed. If you want your post to be “live” immediately, you must approve the post after you create it!
3b. PRO TIP: Communities
Sometimes, you’ll want to send a post to all users. Other times, you’ll only want to communicate with a special group of users. The post tool allows you to do both.
To send an announcement to ALL USERS, select one of your default communities, which are typically called: Campus News, Parent and Family News, and Student Support. If you map the post to one of these communities, then it will become visible to all users.
4. Consider Advanced Settings
The right tab of your Add New Post tool is where you can explore Advanced Settings. Here’s your cheat sheet to Advanced Settings:
- Exclude from Newsletter - allows you to exclude a post from the newsletter after a certain date. This is especially useful when you create a post around a date-based event (you don’t want a reminder about registration sending to parents after registration!).
- Drip Campaigns - allows you to create a post that is action-based rather than date-based. For example, a post with Drip +5 will appear in the parent’s newsfeed 5 days after they join the community mapped to this post. We typically create Drip Campaigns for “evergreen” content that all parents should see when they sign up for the portal.
- Featured - allows you to pin a post to the top of the portal feed and newsletter for a certain amount of time (default is 2 weeks). All essential information should be featured!
- Closed Comments - allows you to turn off comments for a certain post. This is helpful in controlling the conversation on controversial topics, such as crisis communication.
5. Preview your post… and SEND!
Once you click "Create Post," your post will need to be approved or auto-approved before it goes live to parents. Before this happens, we recommend that you preview your work. Click on the name of the post in your list of posts, and then click the view in portal link in the upper right corner of your screen. From there, you’ll be able to preview the post in the portal newsfeed from a parent point of view. If you make any changes, don't forget to click "Update Post."
6. See your results
You can see how your post performed and leverage engagement data to inform your future content strategy. Just revisit the Posts page and click the Engagement button in the top right corner to filter the page according to most-to-least popular content.
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