The Funnel Conversion Report provides a chart view of the current conversion rates between two stages in your enrollment funnel in CampusESP. It enables you to:
- View funnel conversion rates for students with parents using CampusESP
- See the ROI by connecting higher yield rates with higher parent engagement
- Customize reporting to view different entry terms and stage comparisons
How to Access the Funnel Conversion Report
- Navigate to the admin area by clicking on the person icon located in the top right corner of the portal
- Click on the gear icon titled “Admin: Access the admin area”
- Click on the Funnel icon on the left side of the admin area
- Click on Funnel Conversion
Structure of the Funnel Conversion Report
To customize this report, you can toggle between different stages and different cohort selections.
Note: Lead, Inquiry, and Prospect stages have been excluded from this report, as parent data is generally not comprehensive at the top of the funnel, and it is unreliable to assume that all users went through those stages. If you have robust parent data at the top of the funnel and would like to include these reports, reach out to us at support@campusesp.com.
Once you've selected your stage and cohort filtering, you can see a breakdown of conversion rates. The bottom row highlighted in a dark yellow is your total conversion rate between selected stages.
Every other row displays one quartile of Parent Promoter Score and the conversion rate for that quartile specifically. This is meant to help you see to what degree higher Parent Promoter Score indicates higher likelihood to enroll, in your portal! Our research tells us that, on average, families in the top quartile of Parent Promoter Score have students 3x more likely to enroll than average.
As you explore this report, hover over any of the conversion rates to see the calculation!
Interpreting the Funnel Conversion Report
This report is meant to help you see whether:
- Yield rates in CampusESP are higher than your average yield rates - we think they will be!
- High Parent Promoter Score correlates to higher yield rates at your institution, so you can see the benefit and value of family engagement.
For further assistance or help interpreting your data, feel free to contact CampusESP Support at support@campusesp.com.
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